The UGG Australia began in 1978, when Brian Smith who is a young surfer from Australia,he took a trip to the United States with a bag full of sheepskin boots.The UGG Australia brand began to take shape,after he finded a new home amongst California surfers.

UGG Australia were made evident by a premium distribution strategy and high-end fashion marketing and communications,and proved to be a perfect fit for the high-end footwear world.soon UGG Australia had become an popular brand,a high-end luxury brand.Today the luxury and comfort of UGG Australia could be finded all over the world.

In 2003, UGG was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. From that moment on, sheepskin footwear would be seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.